I was reached out to by the co-owner of Pikes Peak Discharge Clinic to design a logo and some branding elements for the new medical business based in Colorado Springs. They wanted to come across as professional and trustworthy while also appealing to the local population. For the logo, I came up with a clean and minimal design based on the actual Pikes Peak mountain and the Colorado Springs government website logo. I chose two shades of blue for their primary colors, as blue is known to evoke feelings of trust. I chose a green and a brown as secondary colors to further the theme of the mountain. More details about the branding are in the pdf below.
